Logo Mark in Color______________________________________________________________________________
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Project Brief //
The goal of this project is to rebrand the entire existing corporate identity of Symantec and creating a contemporary logo mark that is applicable for future application. Symantec is well-known for their cyber security services and that is why
I wanted to create a refreshed brand that creates a symbol of security and trust for existing and future customers. The primary goal of creating a new identity system is to design a new system for its visual language and logo pattern.
Approach //
The rebrand of the corporate system is created in order to improve Symantec's brand and issues that can be improved. Its existing system is highly unorganized throughout its products and companies. Main users and other strongly represent Symantec. Over time, it was narrowed down to 8 words and over 100 visual symbols were sketched out
per week. The word mark was applied after figuring out the core brand mark.
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Brand Keywords________________________________________________________________________________
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Concept //
Throughout the entire project, the most important information that I wanted to communicate with the entire brand is narrowed down to three keywords: Control, Lock, and AntiVirus. The idea behind this logo mark symbol is to create a circular automatic lock that is supposed to represent the core idea of safety and is also a single monogram of an 'S'.
Main concept of the entire brand is to Shift and Lock. That is why the motion video of the repetitive outlined pattern provides a visualization of how the Symantec automatically detects viruses anytime and anywhere with a movement
of shifting and locking whenever a virus is detected. Protective layers are then created through the algorithm of Shift and Lock.
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Shift Lock Movement_____________________________________________________________________________
Clear Zone_____________________________________________________________________________________
Symantec Family_______________________________________________________________________________
Color Scheme__________________________________________________________________________________
Logo Mark Sketches_____________________________________________________________________________
Symbol Explorations_____________________________________________________________________________
Typefaces_____________________________________________________________________________________
________Primary Typeface_______________________________________________________________________
________Secondary Typeface_____________________________________________________________________
________Institutional Typeface____________________________________________________________________
________Letterhead Typeface_____________________________________________________________________
Logo Animation________________________________________________________________________________
Logo Pattern___________________________________________________________________________________
Logo Pattern Animation___________________________________________________________________________
Poster Designs_____________________________________________________________________________
Stationery Applications___________________________________________________________________________
Folder + Letterhead______________________________________________________________________________
Business Cards_________________________________________________________________________________
Symantec Conference Guide Book___________________________________________________________________
Environmental Application________________________________________________________________________
Symantec Conference____________________________________________________________________________
Brand Guideline_________________________________________________________________________________
